Customer Avatar Series: Meet Joe, A Perfect Avatar
If you’re in business, you know who your perfect customer is, right? Of course, it’s the one who wants to spend money on your products or services. Boom! Done! Right? If only it was that simple! If it...
View Article8 Sure-Fire Ways to Grow An Audience with Live Stream Video
Live Streaming is a powerful way to grow an audience and turn them into devotees and customers. Plus it’s a tremendous way to interact with your customers in real-time. But for those that aren’t...
View Article10 Savvy Ways To Grow An Audience On Twitch
In 2011 when Twitch was launched, it was created for the online gaming community to live stream their play. But now, with Twitch expanding to include a live stream video community for creatives, it has...
View ArticleThe Secret To Increasing Your Income With Live Streaming–Give Your Audience...
The noise online…it’s deafening. So many brands, so many products, so many services–how do you get heard in a marketplace with so many competing choices? There are more than a few marketing experts who...
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What’s New In Social Media This Week
It’s been a busy week of announcements from Twitter and Facebook! There’s so many, it’s been hard to keep up–so here’s a quick wrap-up. Periscope Gets An Analytics Dashboard It’s Hallelujah from those...
View ArticleHow to Begin Creating a Social Media Marketing Strategy
We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything...
View ArticleCreating Outstanding Social Media Accounts
On day three of our series, how to create a social media marketing strategy, you now have a clear understanding of where your social media presence is, and it’s time to choose which networks best fit...
View ArticleCreating a Broadcast Plan and Editorial Calendar
Having amazing content across your social media channels is essential to succeeding with a digital strategy, but so is having a marketing plan including all your content, blueprints for content...
View Article5 Ways to Capitalize with Live Stream Videos for Your Business
Live stream videos–they’re the hottest social media vehicle out there right now. Unfortunately, most brands aren’t using live video. And honestly, if you’d told me five years ago that I would regularly...
View ArticleHow To Battle Live Stream Nerves and Gain Confidence On Camera
It seems many businesses have adopted live video into their social media strategies on platforms like Facebook Live, Periscope, YouTube Live, Instagram Live, and Live.ly. And while these brands have...
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